The Social Web for Karmic Good At Northern Voice

February 24, 2007

The Machine Is Using Us

The Social Web for Karmic Good
Lynda Brown, William Azaroff, Alexandra Samuel and McLean Mashingaidze-Greaves

  • Social media to make change in the real world – how does it intersect with the idea of economic benefit?
  • It could be part of your competive edge — providing resources for the community, and you’d stand out in a crowd
  • Will this drive a more entreprenurial model for NPOs?
  • What is the social / environmental impact for our business — how can we partner?
  • Need to find out what these groups want — is it all financial?
  • If you’re going to be a world thinker, you’ve got to include the world — you need to communicate globally
  • Think about return on interaction, not investment
  • How do we know when we’re really inclusive? Is it when “we’re” inside the bubble?
  • Don’t hold on to perfection too closely — it’s an iterative process
  • It takes time for the concepts to trickle down — people in the arts are trying to understand

(You know you’re in trouble when someone in the front row is asleep.)


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